Marketing leadership for founder-led brands ready to scale

I run the marketing function for $2M to $10M brands, owning the strategy, the systems, and the day-to-day execution. Fractional Head of Marketing, embedded like a team member.

Strategy only matters
if it gets built

How I work

$80k $50k $20k Direction set +$$$

01 · Direction

Business & Brand Auditing

I combine sharp operational systems with strong brand taste. I help you identify where marketing is leaking money and where your brand has the potential to look and feel more premium.

APR MAY JUN JUL AUG Email Paid Content MARTECH STACK Shopify Klaviyo Ads Analytics ✦ AI layer — automations & insights

02 · Planning

Integrated Growth Systems

I build practical, executable plans that align strategy, creative, and channels, making sure everything strengthens your brand perception while driving business results.

Revenue

$48.2k

↑ 24% vs last month

Email CVR

3.8%

↑ 1.2pp vs prev

This week

Mother's Day email — sent

Paid campaign live — reviewing

Press pitch — in progress

03 · Execution

Operational Leadership & Delivery

I take ownership of the day-to-day. I make sure campaigns launch, content ships, and optimizations happen consistently, with clear accountability and visible progress.

Selected work

Work

New York Times feature
Press Portugal Jewels

US press coverage during market expansion

Organic New York Times feature. No agency, no paid placement.

Wonther at Rinascente Milano
Retail Wonther

Secured retail presence inside luxury networks

Rinascente Milano, LVMH group hotel, Torel Boutiques, The Yeatman.

Phosis email marketing
Email Phosis

Rebuilt email into the brand's strongest channel

Built the email strategy around commercial campaigns. Bundle launches, promotional cadence, and a weekly rhythm.

Facility website rebuild
Website Facility

Website rebuild to sharpen client acquisition

Information architecture, brand messaging, and design direction.

Campaign management
Campaign Portugal Jewels x Amália Rodrigues

Cultural-product collab launch

Concept, strategy, and full go-to-market execution.

Wonther in The Guardian
Press Wonther

Global media placement & positioning strategy

Vogue Italia, Harper's Bazaar, Teen Vogue, Elle, Vanity Fair, The Guardian. No PR agency.

Shopify Plus migration
Website Portugal Jewels

Led UX and brand on Shopify Plus migration

Managed the full migration end to end — UX decisions, brand consistency, and project coordination.

Makelab website
Website Makelab

Website redesign + 2-year growth partnership

Information architecture, brand messaging, Webflow development, and 2 years of ongoing management.

+

More case studies

Plenty more in the archive

A fuller library of work is being written up and added over time.

"She helped Phosis grow by leaps and bounds."

Olga is stellar! She quickly brought herself up to speed and within a week began contributing positively to social media, marketing directives, graphic design, and email campaigns. Within a month she had created and executed email campaigns that drove sales while also improving CR on the website. She created all new graphics for social media, email templates, and clarified messaging. Plus she understands coding, efficiently creating new modules on the website that were beyond the theme editor. Olga works with precision and speed, and has been a pleasure to work with overall. She helped Phosis grow by leaps and bounds, and I cannot recommend her enough.

Susan Campbell

Susan Campbell

Founder & CEO, Phosis Skincare

🇺🇸 Arkansas

"Olga was a real asset."

Olga was a real asset in refining our firm's positioning. She brought sharp, real-world insight that helped clarify how we understand our work and how we engage new clients. She also led a thoughtful restructuring of our website to better reflect that direction. We were lucky to work with her and would highly recommend.

Michael Bambino

Michael Bambino

Founder & Creative Director, Facility

🇺🇸 New York

"That kind of discipline is harder to find than people think."

I worked with Olga at Makelab for three years, and the arc of that time tells you a lot about who she is. Early on, she was heads-down and consistent — someone you could count on to own a task and see it through. As Makelab grew and our marketing got more intentional, the job changed. It became less about doing more and more about doing the right things — and Olga rose to that. She developed a sharper instinct for where effort actually compounds, and got better at protecting her focus accordingly. That kind of discipline is harder to find than people think. She's collaborative, takes feedback well, and brings the same energy to the work regardless of the season the business is in. I have recommended her to many other companies and would continue to do so!!

Christina Perla

Christina Perla

Co-founder & CEO, Makelab

🇺🇸 New York

Marketing leadership,
off your plate

How I operate

Olga Kassian Head of Marketing Brand Infrastructure Growth Positioning Visual Direction Press & PR Website KPIs Systems Acquisition Retention Distribution Olga Kassian Head of Marketing Brand Positioning Visual Direction Press & PR Infrastructure Website KPIs Systems Growth Acquisition Retention Distribution
Olga Kassian

About

Born in Ukraine. Raised in Portugal.
Working internationally since 19.

I’ve led marketing for jewelry brands, beauty brands, and design-led businesses across Europe and the US. Across every company, my role evolved into building the systems, structure, and positioning that allow brands to scale without losing clarity or taste.

Featured in

Forbes Portugal Vanity Fair Marie Claire Publico