Marketing leadership for founder-led brands ready to scale
I run the marketing function for $2M to $10M brands, owning the strategy, the systems, and the day-to-day execution. Fractional Head of Marketing, embedded like a team member.
Strategy only matters
if it gets built
How I work
Selected work
Work
US press coverage during market expansion
Organic New York Times feature. No agency, no paid placement.
Secured retail presence inside luxury networks
Rinascente Milano, LVMH group hotel, Torel Boutiques, The Yeatman.
Rebuilt email into the brand's strongest channel
Built the email strategy around commercial campaigns. Bundle launches, promotional cadence, and a weekly rhythm.
Website rebuild to sharpen client acquisition
Information architecture, brand messaging, and design direction.
Cultural-product collab launch
Concept, strategy, and full go-to-market execution.
Global media placement & positioning strategy
Vogue Italia, Harper's Bazaar, Teen Vogue, Elle, Vanity Fair, The Guardian. No PR agency.
Led UX and brand on Shopify Plus migration
Managed the full migration end to end — UX decisions, brand consistency, and project coordination.
Website redesign + 2-year growth partnership
Information architecture, brand messaging, Webflow development, and 2 years of ongoing management.
More case studies
Plenty more in the archive
A fuller library of work is being written up and added over time.
"She helped Phosis grow by leaps and bounds."
Olga is stellar! She quickly brought herself up to speed and within a week began contributing positively to social media, marketing directives, graphic design, and email campaigns. Within a month she had created and executed email campaigns that drove sales while also improving CR on the website. She created all new graphics for social media, email templates, and clarified messaging. Plus she understands coding, efficiently creating new modules on the website that were beyond the theme editor. Olga works with precision and speed, and has been a pleasure to work with overall. She helped Phosis grow by leaps and bounds, and I cannot recommend her enough.
"Olga was a real asset."
Olga was a real asset in refining our firm's positioning. She brought sharp, real-world insight that helped clarify how we understand our work and how we engage new clients. She also led a thoughtful restructuring of our website to better reflect that direction. We were lucky to work with her and would highly recommend.
"That kind of discipline is harder to find than people think."
I worked with Olga at Makelab for three years, and the arc of that time tells you a lot about who she is. Early on, she was heads-down and consistent — someone you could count on to own a task and see it through. As Makelab grew and our marketing got more intentional, the job changed. It became less about doing more and more about doing the right things — and Olga rose to that. She developed a sharper instinct for where effort actually compounds, and got better at protecting her focus accordingly. That kind of discipline is harder to find than people think. She's collaborative, takes feedback well, and brings the same energy to the work regardless of the season the business is in. I have recommended her to many other companies and would continue to do so!!
Marketing leadership,
off your plate
How I operate
About
Born in Ukraine. Raised in Portugal.
Working internationally since 19.
I’ve led marketing for jewelry brands, beauty brands, and design-led businesses across Europe and the US. Across every company, my role evolved into building the systems, structure, and positioning that allow brands to scale without losing clarity or taste.